A Guide to Convince Youth to Pursue Manufacturing Jobs [PART 3]
Posted by Bert Maes on June 6, 2011
PART 3: Understand the needs of our youth
- Very often young people hear that they have to love math and science to be able to follow CNC. They hear that it is challenging, “but if you work hard you can do it”. And they never hear benefits and rewards of being an engineer. The messages emphasizing the challenge of math and science skills, clearly don’t work. Many students don’t enjoy math and science enough to become engineers and find it “boring” and “nerdy”.
- The four messages that tested besttoward appeal and relevance are
- Engineers make a world of difference.
- Engineers are creative problem-solvers.
- Engineers help shape the future.
- Engineering is essential to our health, happiness, and safety.
- Youngsters lose their attention in av. 3 minutes. They have no patience; they want to get information fast and quick on subjects that are visual, hands-on, actual, challenging, adapted to the needs of society, based on real-life problems with practical use for the youngster’s own life. They want direct action, direct results, and a respectful, passionate and authentic teacher.
- Technical education should encourage their creativity. “We encourage our children to be expressive and make things. Then, suddenly, when they reach age 6 or 7, we switch gears, leaving them with the impression that art class is as extracurricular as baseball and not nearly as important as, say, English or math”.
- This generation did growing up in a period with booming wealth. At home they have everything they want, in terms of high-quality goods. They want to keep the same standards outside their home, i.e. in schools and in their jobs. Young talent expects quality in class.
- In school and on the work floor young people are looking for self-development and a fun time. Their choice of work and their choice of education should support that goal.
- They are very eager to learn more, to see more, to develop themselves and especially to do what they like to do. In the first place it is not important how much money they get, but what is the most crucial: how much you’ll learn, how happy you’ll be, how much respect you get from your friends’ community, how much fun your colleagues will be, how good the job matches with personal interests and values. Young people don’t want huge salaries, if that means they don’t have time anymore for their family and friends.
- Many young people do not desire to sit in a cubicle. They want to have their brain fully engaged in a safe, clean environment.
- Engage students. Create flow experiences through projects and events that not only bring fun and excitement, but also help them to build social connectivity. Create tools and projects that connect and make your students the stars. Don’t sell a course, sell a community. If you can offer students a better way to belong, a better way to be significant, and a better way to connect to and impress their peers than what’s already out there, then your students will invest their time into the community, the project and the events you create for them.
- Get students involved as early as possible in deciding what to teach. It is a big thing for teenagers to have their opinion count. In school, that can make a big impression with small but meaningful acts. Young people are looking for platforms on which they can tell their own story.
- On open days young talent wants to hear about the role of manufacturing and how it is important to economic development, how manufacturing and the company is global, that the industry is alive and well, what the value is of what they are learning in school, what the products are that are being made, the possible jobs and wages, the advanced technologies, alternative energy or bio processes involved, and testimonials from young employees.