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Ten (10) key strategies to grow your manufacturing business

Posted by Bert Maes on May 6, 2010

Consensus among 23 manufacturing and support entities show that sales are up, some as much as 30% from last year.

How these companies have done it:

  • Focused on building new customer relationships, especially out side of the region or outside of their usually industry sector. Some companies that are being successful have aggressively pursued a global opportunity (>> Aggressiveness, expanding the scale of business and reaching and winning new customers is the key to business growth.)
  • Tightening up processes (>> People can only deliver better quality, if system failures such as organization,  market analysis, management, equipment, workplace productivity and procedures are tackled.)
  • Partnered with other companies or entities that support manufacturing to market, train, access their processes etc. (>> You cannot take on the world all by yourself. No company is an island. Working with alliances, drawing on the competences of other firms to compete more effectively is critical to win on a global base.)
  • Tax council (>> One of the central government roles -in my view- is ensuring an adequate flow of information to companies and consumers. Today companies can use all possible help to make safe and informed financial decisions e.g. via tax education.)
  • Educating employees (>> The Only Sustainable Competitive Advantage: Learning; 50% of growth in BNP is explained by better educated workers and managers; A strong economy is rooted in a superb education system: you can have the best ideas and the biggest pile of money, without the right people, you will not make it.)
  • Changing their culture to a LEAN culture (>> Maintaining a culture of loyalty and hard work, going back to the basics, put the facts on the table, make everyone feel we can solve problems together , teamwork with inspirational leadership – towards improved and much leaner efficiencies. That’s how Alan Mulally got Ford fixed up.)
  • Tours of competitor or partner companies

Source: Positive comments on Manufacturing Opportunities Summary, by Teresa Beach-Shelow

Another source called sees some other competitive strategies:

  • High-tech, sophisticated, highly automated manufacturing, including extensive use of powerful robots
  • Tight integration between engineers and designers (product R&D) to create top-quality, integer technologies
  • Finding suppliers close to home, shortening supply chains => be closer to customers, serve them with speed and quality, improve lead-time capabilities, diminish delays, lower freight costs, have more stable prices, avoid “green” taxes and bad reputations…

Dear reader: do you know about more winning strategies?

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4 Responses to “Ten (10) key strategies to grow your manufacturing business”

  1. […] This post was mentioned on Twitter by Bert Maes. Bert Maes said: Ten (10) key strategies to grow your #manufacturing business: […]

  2. This post outlines the key strategies for growing a manufacturing business succinctly and wants you learn more about the different techniques in order to start implementing them. In particular, it’s very important to recognise your third point, that of joining forces with other manufacturers. Especially if you’re trying to enter a new and unfamiliar market, a partner can help with the relevant expertise and marketing budgets can even be shared for mutual benefits! Thank you for elaborating also on the importance of keeping employees educated

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